The journey as a Kindle self publishing writer on a highly competitive online marketplace like Amazon is not that smooth unless you are aided by proper promotional guidance from an experienced ecommerce marketing consultant. Opting for Amazon seller services like Amazon brand registry must also be on the cards to raise the rank of the seller account and convert it into a brand.
As an ambitious author, you also have to think about creating a brand reputation with expert intervention despite investing in multiple services from editing to hiring professionals to convert books to ebooks followed by cover designing services and many more.
Only focusing on writing a good book and ensuring a smooth read with a gripping plot is always not enough. When you have chosen a platform like Amazon to publish your book, you need to take a step forward to reach out to more readers who will be your potential buyers in the future.
The premium marketing agencies have their separate team units performing Amazon SEO, Sponsored Ads designing or Amazon PPC, and branding by elevating the product listings with effective Amazon listing optimization and highly informative product descriptions.
Here are some ideas to make your newly launched Kindle self-published book a big hit—
Blogging is the future
You can hire bloggers to promote your business online. By strategically using the links through powerfully written lines, pulling more customers is possible. While constructing the blogs, you can team up with a professional illustrator who has supported you in child book illustration services, if it’s a children’s book you have written. The life-like images will be more appealing to the readers and it will also juice pass in traffic generation.
Social media blogging & promotions
Even if you have an official website where you regularly post blogs and blurbs of your newly launched book, you will still have to rely on social media for sharing those links along with more and more hashtags to reach out to more potential buyers.
Branding with Amazon SEO
Amazon SEO is an effective way to improve traffic. The marketing professionals incorporate high-end SEO techniques with keyword research, content development, and strategic link building to motivate more traffic toward the product listings of the 3P sellers. So, with professional incorporation, driving in more traffic can be effectively done.
Try Amazon Product Photography
When the traffic is visiting your listings by clicking on the PPC ad, for instance, the presence of vivid photography helps immensely to convert. By applying cutting-edge technology, softbox photography, natural or artificial lighting, etc. professional product photographers keep their hawk eyes on creating the photography to the level that it never misses the conversion opportunities.
Pay-Per-Click Ads
Pay-per-click works faster than SEO. Though short-lived, PPC management by Amazon is practised by online marketers to drive in more potential customers. Therefore, by investing in the Sponsored Ads by Amazon, which is also known as Amazon PPC, consultants boost the traffic drive 2-3x faster than SEO and social media marketing.
Selling books on Amazon is a tricky business similar to selling any other things amid the presence of three million active sellers globally. Work closely with the book formatting services just like the book cover designers and your eBook conversion experts and work as a team even when the book is already published because, for the further development of creating a strong readers’ hub, they can work shoulder-to-shoulder.
Go for options like giveaways where you can share the first few pages including the Contents and the Book credentials for the Kindle readers as a sample before they decide whether they would purchase the book or not. Your book will be a hit by implying these ideas.