How do you write a great, attention-grabbing teaser?

When you submit a book for publishing to the best self-publishing companies, UK, they’ll ask you to write a book teaser or a blurb. This teaser is a shorter version (usually, no more than 250words) of your main book description. This teaser catches the readers’ attention and entices them to learn more or to buy the book.

These teasers also work great on your website, either as a section where the reader can click to read more, or at the top of the book’s page (before the more detailed description/back-liner, reviews, etc.).

So how do you write a great, attention-grabbing teaser?

Tips on How to Write a Book Teaser

Write about the plot

1. A book teaser should tell briefly the plot of that book. It’s written on the back cover. A professional book cover design will add more to the blurb.
2. The main character should be introduced, the situation they are in & the problem they are facing should be told. A twist will be a good idea. In case of self-help books, the reader should be the main character and teaser should include a proposed solution to the reader’s problems.
3. Don’t spoil the ending of your novel by revealing how it got resolved. Instead, end your teaser in a cliff-hanger ending. (DON’T give everything away in your full description).
4. Include quotes about the book only after the description of the plot is written. If you do use a review snippet at the end, make sure it’s from an important source.

Write a book teaser using the main character

1. Your book teaser should be about the main character of the story, not about people in the story in general or about a group of people. Readers relate more to individuals.
2. Use the main character’s name in your teaser (for self-help books, the main character’s name is “You”).

Be Concise in your teaser

1. Do not start with such phrases as “In this book, . . . .” or “In a world where . . .”
2. Do not explain why you wrote the book or how it changed your life. Such things should only be included in a description about the author.
3. If your main character faces many problems, choose one or two that are the biggest problems he or she faces to include in your teaser.
4. If it helps, you can first write a book teaser by writing a longer description first, and then deleting parts which don’t tell the heart of the story.

Don’t tell readers they need your book

1. Like most people, readers don’t like be told what they need to do or how they feel. Don’t use phrases like “You need to read this book today”.
2. Show how good your book is with a great, attention-grabbing description, and don’t use phrases like “This is the best book ever!” Only employ UK illustrators for the illustrations on the cover.

Employ publishers such as White Magic Studios for all book related assistance. Illustrators for hire will enhance the curiosity created by the blurb with great covers.