Blog :: White Magic Studios

Ideas to Reach Out to Target Audiences to Build Your Brand as a Writer

To establish a career as a successful writer, building a brand name is equally important as writing a compelling book. You can choose any distribution platform, from Amazon Book Publishing UK to Ingram Book, Google Book, or anything like that if you are fascinated with self-publishing. Branding yourself as a writer is way more than whether you choose to become a self-publishing writer or publish books under the umbrella of traditional publishers.

From selecting a genre to developing the art of writing after following a research pattern to pen your books, everything comes under one shelter when you see yourself unveiling to your potential readers while trying to create your own place as a significant author of this generation. Despite inclining to appoint a team of professional branding experts, you can start with DIY when you are on a journey of connecting with like-minded readers who would appreciate reading your writings. A glimpse of your work will be visible on the book covers front and back which you might have finalized after an intense research.

Here are some ideas to reach out to target audiences to build your brand as a writer—

Create a website

Start with establishing a website, properly created by experts showcasing the books that you have already published. Create content including videos and images for the latest book that is about to be published. You can also create hype for pre-booking the book with blurbs and by sharing insightful information about the book that might drive the attention of your readers.

Social Media Activities

Work with the children’s illustrators UK or the book cover designer to create a couple of posters for your upcoming book. Strategically post the images or the trailer of your new book on diverse social media sites to attract buyers. Connect with leading bookstagrammer offering excellent reviews of the latest books so that they can also push your name and writings with their online reviews and help you gain more customers and followers in the future.

Create an Amazon Store Account

When you target getting more buyers from platforms like Amazon then despite opting for Kindle Direct publishing, open an online store. Hire an Amazon account manager to create an Amazon store for you where customers can explore your books and get to know more about your career graph so far. Also, post promotional and trailers created by a video animation agency for better response from readers.