{"id":2597,"date":"2022-07-07T10:10:00","date_gmt":"2022-07-07T10:10:00","guid":{"rendered":"https:\/\/whitemagicstudios.co.uk\/blog\/?p=2597"},"modified":"2022-07-10T10:13:03","modified_gmt":"2022-07-10T10:13:03","slug":"why-are-animations-stepping-stones-to-success","status":"publish","type":"post","link":"https:\/\/whitemagicstudios.co.uk\/blog\/why-are-animations-stepping-stones-to-success\/","title":{"rendered":"Why are animations stepping stones to success?"},"content":{"rendered":"\n<p>The need for animation appears as a form of an exceptional means of interaction that helps to convey the message and also communicate with the audience. It\u2019s a unique, easy-to-perceive way that both small children and adults can understand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-1-July.jpg\" alt=\"animations stepping stones to success\" class=\"wp-image-2598\" srcset=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-1-July.jpg 1024w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-1-July-300x150.jpg 300w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-1-July-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Animation is a medium that can bring concepts or imaginations to real life through sketching. Book authors have used this medium to up-step their profits in a huge way, with the help of <a href=\"https:\/\/www.whitemagicstudios.co.uk\/self-publishing\"><strong>self-publishing companies, UK<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Let\u2019s take a look at the reasons why businesses should use animations:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>You can bring any concept to life<\/em><\/li><\/ul>\n\n\n\n<p>Animations allows you to slide scales and bend the laws of nature. No elaborate sets &amp; special effects are required.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"A\"><li><em>An universal appeal<\/em><\/li><\/ol>\n\n\n\n<p>Everyone, irrespective of age, sex, colour, etc. adore animations. So your explainer videos\/video sales letter will be loved &amp; rememberedby your viewers. Have a look at the explosive popularity of \u201cThe Simpsons\u201d and\u201cTom &amp; Jerry\u201d to guess how beloved the media of animation really is.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Complex ideas explainer<\/em><\/li><\/ul>\n\n\n\n<p>Authors take note, that when it comes to easily conveying the abstract or complex ideas in your book, illustrations come in handy. You may <a href=\"https:\/\/www.whitemagicstudios.co.uk\/book-illustration-services\"><strong>hire an illustrator<\/strong><\/a> for this. But animations is the king in this arena. It may cost a few more bucks, but it\u2019s worth it to create a trailer\/teaser for your book which would involve animations.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"538\" height=\"415\" src=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-2-for-WMS-Onsite-Blog-1-July.jpg\" alt=\"\" class=\"wp-image-2599\" srcset=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-2-for-WMS-Onsite-Blog-1-July.jpg 538w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-2-for-WMS-Onsite-Blog-1-July-300x231.jpg 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" type=\"I\"><li><em>Instilling emotions through storytelling<\/em><\/li><\/ol>\n\n\n\n<p>Animations is great at creating characters and narratives that connects audience at a core level. Viewers are transported to a different world through the potent mix of sounds, visuals, stories. Hence, if you\u2019d want to engage your readers on a deeper, more personal level; go for the powerful tool- animations.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Conversion rates are higher with animations<\/em><\/li><\/ul>\n\n\n\n<p>Statistics reveal that if the landing page on your website has a video, then your video is likely to achieve 80% conversion. Social media videos generate 1200% more shares compared to text or image based ones.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-3-for-WMS-Onsite-Blog-1-July.jpg\" alt=\"\" class=\"wp-image-2600\" srcset=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-3-for-WMS-Onsite-Blog-1-July.jpg 550w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-3-for-WMS-Onsite-Blog-1-July-300x196.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" type=\"A\"><li><em>Animation is cost-effective<\/em><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" type=\"A\"><li><em>Animated videos will increase your site\u2019s SEO.<\/em><\/li><\/ol>\n\n\n\n<p>Google is 53 times more likely to discover your website if your front page contains a content related video.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"A\"><li><em>Animated videos will help your business stand out<\/em><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Such videos are easily understandable<\/em><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-4-for-WMS-Onsite-Blog-1-July-1024x268.jpg\" alt=\"\" class=\"wp-image-2601\" srcset=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-4-for-WMS-Onsite-Blog-1-July-1024x268.jpg 1024w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-4-for-WMS-Onsite-Blog-1-July-300x78.jpg 300w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-4-for-WMS-Onsite-Blog-1-July-768x201.jpg 768w, https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-4-for-WMS-Onsite-Blog-1-July.jpg 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Easy to share as well<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>General interest of the audience<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Suitable for brand recognition<\/em><\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" type=\"A\"><li><em>Animations will build rapport<\/em><\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" type=\"A\"><li><em>Animated trailers will expand your reach<\/em><\/li><\/ol>\n\n\n\n<p>Which is the target audience for animations?<\/p>\n\n\n\n<p>As mentioned earlier, there is no bar. It depends on the target readers for whom you have so painstakingly written a book. Against the general perception that only kids love animation, grown-ups too adore them. Tom &amp; Jerry is a perfect example.<\/p>\n\n\n\n<p>Hence, whether it\u2019s a children\u2019s story book oran educative one, psychologists have found that memory through motion is more effective. A <a href=\"https:\/\/www.whitemagicstudios.co.uk\/book-cover-design-services\"><strong>book cover creator<\/strong><\/a> can create an interesting cover but animations are way more interesting.<\/p>\n\n\n\n<p>Videos are an excellent tool to deal with figures and graphs.<\/p>\n\n\n\n<p>Animations are very effective in explaining complex scientific concepts.<\/p>\n\n\n\n<p>Needless to say, animated videos trailers or teasers attract viewers to go through your book to find out what happens next.<\/p>\n\n\n\n<p>Animations could be<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Motion graphics<\/li><li>Explainer videos<\/li><li>2D animations<\/li><li>3D animations<\/li><li>Whiteboard Videos<\/li><\/ul>\n\n\n\n<p>Generally, it is the innovation and fascinating visuals that make an animation unique. Animations should be engaging and funny. The characters should be meaningful and intuitive. The presentation should have a happy or purposeful demeanour. These are just some of the reasons; that in our perspective, makes an animation compelling.<\/p>\n\n\n\n<p>Clearly it is a good idea to include animations as trailers\/teasers for your book. And clearly, self-publishers, UK such as <em><a href=\"https:\/\/www.whitemagicstudios.co.uk\/\"><strong>White Magic Studios<\/strong><\/a><\/em>, \u00a0help you in making a great one. Also <a href=\"https:\/\/www.whitemagicstudios.co.uk\/book-cover-design-services\"><strong>book cover artists<\/strong><\/a> come in handy for the animated covers as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The need for animation appears as a form of an exceptional means of interaction that helps to convey the message and also communicate with the audience. It\u2019s a unique, easy-to-perceive way that both small children and adults can understand.&nbsp; Animation is a medium that can bring concepts or imaginations to real life through sketching. Book &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/whitemagicstudios.co.uk\/blog\/why-are-animations-stepping-stones-to-success\/\"> <span class=\"screen-reader-text\">Why are animations stepping stones to success?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why are animations stepping stones to 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