{"id":2603,"date":"2022-07-10T10:22:00","date_gmt":"2022-07-10T10:22:00","guid":{"rendered":"https:\/\/whitemagicstudios.co.uk\/blog\/?p=2603"},"modified":"2022-07-10T16:45:39","modified_gmt":"2022-07-10T16:45:39","slug":"an-authors-website-the-foundation-of-brand-creation","status":"publish","type":"post","link":"https:\/\/whitemagicstudios.co.uk\/blog\/an-authors-website-the-foundation-of-brand-creation\/","title":{"rendered":"An author\u2019s website; the foundation of brand creation"},"content":{"rendered":"\n

Author websites are an online presence that published\/yet-to-publish authors can use to interface with their target audience, sell books to website visitors, show off blurbs and testimonials, and solidify their book marketing and author branding overall.<\/p>\n\n\n\n

An author has complete rights over his website or his book\u2019s website; unlike the social media posts. You have to regularly invest some time to be interactive with your audience.<\/p>\n\n\n\n

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You need one even if you haven\u2019t yet published just to learn through the process, make contacts in the writing world, build online awareness, and have opportunities open up to you.<\/p>\n\n\n\n

You decide the content, share social media links, inform about your writing projects, and as visibly appealing as you wishit to be.<\/p>\n\n\n\n

Reach out to book designing companies, such as White Magic Studios<\/strong><\/a> or Slick Book Designs<\/em> to help you out, by making a website for you& an e-book conversion<\/strong><\/a> as well; if you\u2019re technically uncomfortable.<\/p>\n\n\n\n

Don\u2019t worry! Initially you canstart out with a basic website. With time and practice, you\u2019ll find your site at the top of everyone\u2019s search. However, you should know some basic tips so that your website serves your interest.<\/p>\n\n\n\n

Firstly, be discovered by people, who either come across your piece of writing &get interested, or by word of mouth of admirers.<\/p>\n\n\n\n

Second stage is consider who is required and who\u2019s not.<\/strong> Your website should scream out loud what you\u2019re about; so that the ones really interested will stick to you.<\/p>\n\n\n\n

The third stage is converting your potential fans into an actual fans.<\/p>\n\n\n\n

The fourth stage is making a good relationship with them, through some \u201cearly bird\u201d discounts and connecting directly with them through mails, etc.<\/p>\n\n\n\n

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Retention is the next stage. Engage with the existing authors so that they are retained and their friends may be your new audience.<\/p>\n\n\n\n

You can create a website through DIY or hire a web design firm such as White Magic Studios<\/em>, who will design and develop from scratch, sticking to your particular needs & that has professional graphic designers and programmers within reasonable rates.<\/p>\n\n\n\n

 Hence, some easy elements to add to your site would be:<\/p>\n\n\n\n

@Update the website with the latest news and updates about your new books coming up, soon to be released dates &write-ups, trailers, illustrations, speaking appearances dates etc.If you like to blog, consider feeding it to the home page, so that potential readers keep coming back to your website.<\/p>\n\n\n\n

@You may include something in your site that calls for action from your digital visitors; such as<\/p>\n\n\n\n