{"id":2609,"date":"2022-07-10T12:30:07","date_gmt":"2022-07-10T12:30:07","guid":{"rendered":"https:\/\/whitemagicstudios.co.uk\/blog\/?p=2609"},"modified":"2022-07-10T16:43:17","modified_gmt":"2022-07-10T16:43:17","slug":"why-is-an-e-mail-list-so-important","status":"publish","type":"post","link":"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/","title":{"rendered":"Why is an e-mail list so important?"},"content":{"rendered":"\n<p>A list of emails is the list of visitors of your website or customers who would like to receive information, updates, discounts, and other details; about your books and also you, in a digital format that is sent to their email inbox.<\/p>\n\n\n\n<p>Now if you are wondering-\u201cHow can I <a href=\"https:\/\/www.whitemagicstudios.co.uk\/self-publishing\"><strong>self publish my book<\/strong><\/a> &amp; bring in sales too?\u201d The answer is build your base of audience through websites. Then keep in touch through e-mails.<\/p>\n\n\n\n<p>An Email Marketing Service (EMS) is something that allows you to send bulk emails to people who have given you permission to stay in touch.<\/p>\n\n\n\n<p>Remember, one of the keys to selling more books is engaging with readers. To do this, you&#8217;re going to need an EMS so you can stay in contact, share updates about&nbsp;your&nbsp;book, or otherwise&nbsp;provide&nbsp;useful, valuable, relevant content your readers would like to be informed about.<\/p>\n\n\n\n<p>At the onset, let us walk through the statistics to get an idea of how sending e-mails and hence having an email list to send those mails is unavoidable.<\/p>\n\n\n\n<p>~You are 6x more likely to get higher get-through rates through e-mails than through Tweets.<\/p>\n\n\n\n<p>~E-mail is 100 times more effective in acquiring new clients than Facebook or Twitter for authors.<\/p>\n\n\n\n<p>Neil Patel, co-founder of KISSmetrics, CrazyEgg, Quicksprout says, \u201cOut of all the channels I tested as a marketer, email continually outperforms most of them.\u201d<\/p>\n\n\n\n<p>There are 3.8 billion active email accounts in the world, that\u2019s more than any social media platform users.<\/p>\n\n\n\n<p>Authors need audience! Period!<\/p>\n\n\n\n<p>Now that you have understood its importance, you must be wondering how to get started on the email list.<\/p>\n\n\n\n<p><em>Build up a huge base<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You have to invent innovate ways to attract more readers to subscribe to your page. An <a href=\"https:\/\/www.whitemagicstudios.co.uk\/book-illustration-services\"><strong>illustrated book cover designer<\/strong><\/a> will help you here.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>You have to make them feel exclusive. Address them by their first name. Build rapport and trust.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>You may give out a discount on your book, which your subscribers only may receive. Sell a webinar exclusively to your subscribers.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"274\" height=\"257\" src=\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-3-for-WMS-Onsite-Blog-3-July.jpg\" alt=\"\" class=\"wp-image-2614\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Follow up, keep them engaged; say by mailing about some funny incidents. In short, let them feel personally connected to you. Provide them with some anecdotes.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>You may offer a tripwire to your subscribers.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Do a friend referral program.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Link your website to all your mails.<\/li><\/ul>\n\n\n\n<p>\u201cSend out special gifts for each book, as a thank you for followers who review &#8211; silver mermaid charms, postcards of the cover art, appreciation mail&#8230; that works great for engagement, but only for readers who liked the books.<\/p>\n\n\n\n<p>For strangers, it&#8217;s harder to get them to sign up, but an expensive prize and raffle is great for list building before a book launch. Something over $100; worth signing up for and having a chance at winning; something that only appeals to target readers of the genre. Then I can warm them up with some cool genre-related trivia, or history, or fun news, and finally launch the book, with another chance to win what they signed up for in the first place.\u201d- Derek Murphy told.<\/p>\n\n\n\n<p>But, building a website is not so easy. Choosing the right format, page structure and many things to worry about.<\/p>\n\n\n\n<p>We are here to solve this!<\/p>\n\n\n\n<p>Self-publishers such as <em>White Magic Studios<\/em> help authors get big with their books, brand and promotion. Also go for such publishers, who can look into the whole arena of book-making such as layouts, formatting, making trailers, <a href=\"https:\/\/www.whitemagicstudios.co.uk\/book-cover-designs\"><strong>best book cover designs<\/strong><\/a>. Under the same umbrella, you will be provided with <a href=\"https:\/\/www.whitemagicstudios.co.uk\/children-book-illustrator\"><strong>children\u2019s illustrators<\/strong><\/a> if you\u2019re looking at a children\u2019s book.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A list of emails is the list of visitors of your website or customers who would like to receive information, updates, discounts, and other details; about your books and also you, in a digital format that is sent to their email inbox. Now if you are wondering-\u201cHow can I self publish my book &amp; bring &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\"> <span class=\"screen-reader-text\">Why is an e-mail list so important?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-2609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is an e-mail list so important?<\/title>\n<meta name=\"description\" content=\"A list of emails is the list of visitors of your website or customers who would like to receive information, updates, discounts, and other details; about your books and also you, in a digital format that is sent to their email inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is an e-mail list so important?\" \/>\n<meta property=\"og:description\" content=\"A list of emails is the list of visitors of your website or customers who would like to receive information, updates, discounts, and other details; about your books and also you, in a digital format that is sent to their email inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog :: White Magic Studios\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-10T12:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-10T16:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-3-July.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"857\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"White Magic Studios\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"White Magic Studios\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\"},\"author\":{\"name\":\"White Magic Studios\",\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/#\/schema\/person\/1ea0521a0d8965f09b89360b7fef9f70\"},\"headline\":\"Why is an e-mail list so important?\",\"datePublished\":\"2022-07-10T12:30:07+00:00\",\"dateModified\":\"2022-07-10T16:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\"},\"wordCount\":609,\"publisher\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-3-July.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\",\"url\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/\",\"name\":\"Why is an e-mail list so important?\",\"isPartOf\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/whitemagicstudios.co.uk\/blog\/why-is-an-e-mail-list-so-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/whitemagicstudios.co.uk\/blog\/wp-content\/uploads\/2022\/07\/image-1-for-WMS-Onsite-Blog-3-July.jpg\",\"datePublished\":\"2022-07-10T12:30:07+00:00\",\"dateModified\":\"2022-07-10T16:43:17+00:00\",\"description\":\"A list of emails is the list of visitors of your website or customers who would like to receive information, updates, discounts, and other details; 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