{"id":2745,"date":"2023-03-09T12:16:26","date_gmt":"2023-03-09T12:16:26","guid":{"rendered":"https:\/\/whitemagicstudios.co.uk\/blog\/?p=2745"},"modified":"2023-03-09T12:16:27","modified_gmt":"2023-03-09T12:16:27","slug":"book-marketing-how-to-sell-more-books-at-author-events","status":"publish","type":"post","link":"https:\/\/whitemagicstudios.co.uk\/blog\/book-marketing-how-to-sell-more-books-at-author-events\/","title":{"rendered":"Book marketing: how to sell more books at author events"},"content":{"rendered":"\n

If you have written a book, it\u2019s impertinent that you publicise it. In-person events in a cosy bookstore\/library, educational institute, or literary space are snug. It fosters networking. You meet\/know new readers. Hence, it\u2019s good for publicising.<\/p>\n\n\n\n

Your readers can hear you speak. They can ask you questions.<\/p>\n\n\n\n

Other writers, book retailers or whole-sellers, media-persons, book-bloggers, etc. may also be in the audience. This will further boost networking and help you make new social connections.<\/p>\n\n\n\n

You should find inexpensive and unique ways to reach to your audience and sell books. Because book sales at events are expensive. Moreover, there\u2019s competition as well.<\/p>\n\n\n\n

These are some strategies, through which you may garner attention and sales.<\/p>\n\n\n\n

    \n
  1. Publicize your event by sending a press release to all local media, to local media calendars. The venue is likely to provide a certain amount of event publicity, though. Create a Facebook event and invite local friends. Spread the word. Ask your friends to share your link. Send local literary organizations a personal Build up to the event on social media by consistently posting pictures, excerpts, blurbs, and videos that highlight your book, ensuring the event details are always clearly labelled. <\/li>\n\n\n\n
  2. Make it easy to buy your books with all buying options such as cash, Square, PayPal, point-of-sale app, cards, etc. open. <\/li>\n\n\n\n
  3. Offer extra special freebies and unique pens or small notebooks which is connected to your book\u2019s content. <\/li>\n\n\n\n
  4. Provide event discount; so that readers feel that they\u2019ll receive something special there. <\/li>\n\n\n\n
  5. Ask new contacts and readers to volunteer to receive your regular e-newsletters. Make newsletter sign-up sheets (associated with your website) available at the event. Offer small gifts to those who sign up. <\/li>\n\n\n\n
  6. Gift copies of your new book to anyone you feel, may be able to assist with your publicity in the future. Also hand over cards with a code of a free e-book (created by self-publishing e-book<\/a><\/strong> creator). <\/li>\n\n\n\n
  7. Once the event is successful, thank the person\/organisation who hosted you. This will leave a good impression on them for future. E-mail people who signed up for your newsletter. Even if your audience did not purchase your book in person; do extend the same discounts to them. <\/li>\n\n\n\n
  8. Don\u2019t overlook the importance of book illustration<\/a><\/strong> which goes a long way in selling your book. Take the assistance of professional kids\u2019 book illustrator<\/a><\/strong> if you plan to sell kids\u2019 book. <\/li>\n<\/ol>\n\n\n\n

    Employ the services of professionals like White Magic Studios<\/em> for e-book cover design<\/a><\/strong>, and many other services such as layout, formatting, editing, creating websites & trailers, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you have written a book, it\u2019s impertinent that you publicise it. In-person events in a cosy bookstore\/library, educational institute, or literary space are snug. It fosters networking. You meet\/know new readers. Hence, it\u2019s good for publicising. Your readers can hear you speak. They can ask you questions. Other writers, book retailers or whole-sellers, media-persons, book-bloggers, …<\/p>\n

    Book marketing: how to sell more books at author events<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":2746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-2745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nBook marketing: how to sell more books at author events<\/title>\n<meta name=\"description\" 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