Whether you are self-publishing a book on Amazon or opt elsewhere, it’s imperative that you have a website which will convert readers into fans.
An attractive author website
- Make your homepage attractive to your target audience by sort of branding it with banner images of the genre you’re writing about. This look can be carried across all your social media sites as well for additional branding.
- Your site should look professional. Use main & accent colours consistently. These colours can be used in the menu bar, on the headings in the text, and on buttons. If you don’t have design experience, you may want to consult with a website designer (or illustrated book cover designer)on colours and how to use them.
- Keep your readers interested by using readable font and breaking up big chunks of text into small paragraphs. On your homepage, use subheadings for those readers who simply want to skim a page to determine their interest in it.
- Use an attractive and clear picture on your bio page, and across all your social media sites; as part of your branding.
- Children’s book illustrators for hire, UK are available to make the book attractive even in a thumbnail size.
A call to action
- Include the newsletter signup button on the home page; for your readers to find out more information, else they may not go looking for it in other pages.
- Right next to your newsletter sign-up link, let readers know that if they sign up for your newsletter, they can also receive something for free, say your books or that they’ll be the first to hear about new releases and giveaways.
- The sign –up button should be placed at the bottom of your book’s page visibly. Again, readers are not likely to go digging around your site looking for a signup link.
Making you and your site accessible
- Include an easy navigation bar with a few pages- Home, Books, and About Me, Blogs; on your website’s navigation bar. Update blogs at least monthly. And while sending out newsletters—you can reuse some of the content from your newsletter on your blog.
- Have social media links on your website, so readers can easily choose to follow you. These are usually included as simple icons in the footer or header of your author website. Also, make sure social media share buttons are prominently displayed so readers can easily share your content on their social media pages.
- Add a link that can easily take readers to a site where the book is sold. Self-publishers as White Magic Studios will create websites which will take your readers to book-sellers such as Amazon, Barnes & Noble, etc. Readers are much less likely to actually go searching for the book themselves.
- Make it easy for readers to contact youwith a “Contact page” that shows up in the navigation bar, or by including your author email in the “About Me” section; making it easy to people who may want to contact you regarding books.
Hire professionals to create a website along-with all other publishing requirements before you opt for self-publishing, Kindle.