We agree! Go to any self-publishing house and you are sorted with illustrations on cover or inside, e-book conversion for Amazon Kindle self-publishing, etc.
But the difficulty is in making it popular; the difference is in knowing the right techniques of marketing poetry books. So, publishing poetry book means focussing on the right steps (specific to poetry books) of marketing it. This is where experienced, professional and expert self-publishing house, UK like White Magic Studios, assist you.
They will help you with publishing services along with all the necessary marketing services such as making book-trailers, creating author’s/book website; distribution of your published book of poems to the biggest libraries& all major book retailers and focus on the steps that are specific to poetry books.
- Create a strong media presence.
- Set up your brand (brand yourself). Get a unique/brand name and make sure it hasn’t been used or trademarked. Create your own platform/group to promote your brand whilst giving value to others too.
- To start with, get in touch with book bloggers and ask them to review your poetry. This is an easy way to get people talking about your book and generate some quick sales. A lot of book bloggers will state what they’re into and what they prefer to read, so look for ones who like poetry and target them.
- Get yourself on social media (Facebook, Author Instagram, etc.) and market yourself as an up-and-coming author. Be tenacious but humble: aggressively over-promoting yourself will just put people off. DONOT send automated messages to your followers.
- Grow an audience by creating awesome content (content is king) that is all about poetry and any complimentary Let your followers know about your upcoming book by giving them snippets. Be consistent and focused on your engagement.
- Try to attend networking events for writers and publishers. It’s an excellent way to make useful connections and learn about industry events. Join online poet communities as well. Also choose the events, seminars, conferences, activities you go to; this has to match your goals (target market).
- Decide who it is that your poetry is going to be most likely to appeal to. Pick a noun that describes a big population they belong to and then an adjective to narrow down that big population into a smaller niche market. Example: single moms or struggling students or even just fans of a specific type of poetry.
- Research the competition in your specific genre of poetry. What are the top 10 books out there? What are their prices? How many pages? How well are they selling and to whom?
- You can get creative and sell your work on postcards, magnets, and at local coffee shops.
- Get video book-trailers made from the professionals.
- Also professionale-book conversion is necessary for online marketing.
- Gettingright the book design, book layout and format of your book is important because you want your readers to be able to view each poem in its intended format. Get them done from the best book designers, London.
Good Luck!